In 2016, Next1’s founders started Next1 Labs with the philosophy of creating a suite of high quality products that would challenge the current market norms. They wanted to create products that are true to the strain and deliver a reliable, consistent lifestyle enhancing cannabis experience. By using the vertical integration of the network of cultivation centers and dispensaries they had built over the past decade, they were also able to deliver on their goal of providing high quality concentrates at prices that make them accessible on any budget.